B2B journalism for the people who run beauty. Founders, brand owners, buyers, distributors and investors across the EU and the Gulf.
The Beauty Insider is not a consumer title and does not pretend to be. It is read by a small number of people who make buying, listing and investment decisions in cosmetics. Reach is deliberately narrow. That is the product.
Independent and mid-market beauty brands, most of them scaling into a second or third market.
Category buyers, retail groups and travel retail, in the EU and the GCC.
The people who decide which international brands get shelf space in a given market.
Beauty-focused capital, M&A advisers and the consultants who brief them.
A growing readership around EU labelling, claims and the AI Act, driven by our Fine Print beat.
Concentrated in the Nordics, DACH, the UK and the UAE, with readers across the wider EU.
The reason to work with a title this size is access. These are companies that agreed to sit down with us on the record, and the interviews are the most read pages we publish.
We have held media partner status with Beautyworld Middle East, TFWA Cannes and Cosmoprof Worldwide Bologna. At Beautyworld Dubai 2026, 6 to 8 October, we will again be running an interview desk on the floor, and bookings for that desk are open now.
Our audience sits across four surfaces: a print edition posted to named individuals, a website, LinkedIn, and a newsletter. Each figure below states what it counts and over what period, because they are not the same thing and adding them into a single headline number would be dishonest.
| Channel | Figure | What it counts | Period |
|---|---|---|---|
| Print edition | Several hundred | Named decision makers on an addressed postal list. Not a circulation estimate. | Quarterly |
| LinkedIn, organic | 11,600 | Organic post impressions. No paid promotion of any kind. | 12 months to Jul 2026 |
| Launch campaign | c. 100,000 | Paid campaign reach at launch. A one-off awareness push, not recurring readership. | Launch window |
| Trade show distribution | 3 shows | Digital and print distribution on the floor. Past media partner at Beautyworld Middle East, TFWA Cannes and Cosmoprof Worldwide Bologna. | Per show |
| Website | Own domain | thebeautyinsider.eu since July 2026. Verified per-article and monthly figures on request. | Since Jul 2026 |
| Published archive | 16 | Long-form articles live and indexed, each with an evergreen tail. | Since Oct 2025 |
A note on how to read these. They are four different measurements and we have kept them apart on purpose rather than adding them into one headline number. Website analytics were split across two platforms until the July 2026 move to our own domain, so we quote per-article figures, which are clean, rather than a site total that spans the migration. Growth has been uneven rather than steady, which is normal for a title in its first full year. Every figure here can be evidenced on request.
Five beats, each with a fixed colour that runs across the site, the print edition and social. Roughly two to three pieces a week.
For trade shows and industry events. We cover the show as journalists, run an interview desk on the floor, and publish a series of features that keep it in front of buyers for months afterwards. We have held media partner status with Beautyworld Middle East, TFWA Cannes and Cosmoprof Worldwide Bologna, and we recorded eleven interviews from our own desk at Beautyworld 2025. In return we ask for media partner accreditation and listing, on standard mutual terms.
Our own format, and the one that works hardest. We spotlight your ideal customer in an editorial feature, and your ad sits beside their story. It gets read because the piece next to it is worth reading, and it gets shared inside their network rather than ours.
Cover positions, premium interior pages and full or fractional pages in the quarterly edition. Full specifications on request.
Sponsored content, written to our editorial standard and clearly marked as paid. Brand-provided copy, or written by us.
Where each position sits in the quarterly edition. The Targeted Ad is the one to look at: your page runs against an editorial feature about the customer you want, so it gets read on the way past rather than skipped.
| Placement | Rate | Placement | Rate |
|---|---|---|---|
| Inside front cover | €5,000 | Full-page spread | €3,000 |
| Back cover | €4,000 | Full page | €2,000 |
| Inside back cover | €3,000 | Sponsor page | €1,000 |
| Centrefold, double page | €3,500 | Targeted Ad | €3,000 |
| Opposite contents | €3,000 | Advertorial, single page | €2,000 |
| Opposite editor’s letter | €3,000 | Advertorial, two pages, written by us | €3,600 |
Rates are per edition and exclude VAT. Series bookings and show packages are quoted on request.
Interviews and features are chosen on merit and are never paid placements. That is the only reason our readers trust them.
Advertising and clearly labelled advertorial are separate products and are always marked as such. If you are looking to buy editorial coverage, we are the wrong title, and we would rather say so at the start than take the booking.
The Beauty Insider sits alongside two sister companies. For brands entering Europe or the Gulf, these are often more useful than an advertisement.
Translation, proofreading and copywriting for beauty, skincare and supplements. EU labelling, packaging copy and market localisation, which is usually the first wall an exporter hits.
AI-generated cosmetic imagery and campaign content: product, packaging, lifestyle and short video, produced to brand and QA-ed before delivery.
Working with Lingua Beauty has been a great experience, their products have added tremendous value to our company. I am especially excited about The Beauty Insider and have full confidence in their ability to deliver. We will definitely be advertising with them.
Johanna Rönkkö, Nordic Beauty Inc
I loved how in-depth and engaging my feature was. It was not just an interview, it was a storytelling moment that showcased my expertise in a fresh, impactful way.
Izabella Smyza, Industry Expert
Tell us the market you are trying to reach and we will come back with the placement that fits, or say so if we are the wrong title for it. For Beautyworld Dubai in October, interview desk slots are being booked now and there are a limited number of them.