Day by day
Artistry, investment and the GCC numbers
Mary Phillips, founder of m.ph Beauty. A two-hour masterclass.
Dimitris Giannetos, celebrity hair artist. A two-hour masterclass.
11:00Global Dealmakers: beauty’s new investment playbook.
12:30In conversation with Aurélien Guichard, Takasago and Matière Première.
13:15Mia Collins, Head of Beauty, Harrods, on the future of luxury retail.
14:00GCC in Focus: a new read on the Middle East beauty market. Kelly Kovack, BeautyMatter.
16:15In conversation with Mary Phillips.
Retail, regulation, and the Awards at night
Vimi Joshi, make-up artist and founder of Vimi Joshi Beauty.
Josh Lamonaca, British Men’s Hairdresser of the Year 2025/2026.
11:30The rules of responsible fragrance: regulation, ethics and the planet. With Abdulla Ajmal.
11:45Biohacking, beauty and longevity. Barbara Geusens, CEO, Nomige.
12:15In conversation with Jacques Cavallier-Belletrud, Master Perfumer, Louis Vuitton.
13:15The new rules of beauty retail. Reliance Retail, Al Fahim and P.Louise.
14:45Why certification and regulation matter more than ever. SGS Gulf, Arcus Compliance.
15:45Mia Collins, Harrods: how luxury retail is shaping fragrance.
Beautyworld Dubai Awards, 85 finalists in 17 categories, Le Méridien Dubai Hotel & Conference Centre ↗. Ticketed. Black tie or national dress.
Patrick Ta, and going global
Patrick Ta, founder of Patrick Ta Beauty. A two-hour masterclass.
11:45Glow across borders: K-beauty, A-beauty and C-beauty.
15:15Launching Middle Eastern fragrance brands in the US, Europe and China, and bringing global brands to the GCC.
16:00Nishane: going global without losing identity.
Next in Beauty and Next in Fragrance: official session times. The Makeup Studio and beautyLIVE: day confirmed, times in the app.
Patrick Ta,
live.
The make-up artist behind red-carpet looks for Ariana Grande, Gigi and Bella Hadid and the Kardashians, and founder of Patrick Ta Beauty, closes the show with a two-hour masterclass. Arrive early: the stage fills fast.
Fragrance gets its own hall
Fragrance expands into Za’abeel Hall 7. More than 220 fragrance exhibitors, the largest fragrance footprint in the show’s history. Finished brands, ingredient suppliers and creative houses under one roof.
Headline names
New names in the hall
Al Majed for Oud, Saudi Arabia, founded 1956, 286 stores across the Gulf. Gissah, Kuwait, more than 180 stores worldwide. Lush debuts its fragrance range.
Natural Notes and Signature Scent
Natural Notes brings growers and producers onto the floor: rose, citrus, vetiver, patchouli, sandalwood, with a focus on traceability. At Signature Scent, fragrance houses each create a scent and visitors vote.
Also worth finding
Longevity
The clearest theme this year. NADOLOGY, a first-time exhibitor, shows hand care with NAD+ and peptides.
Colour and skin
Lakmé from India and SKIN1004 from Korea. Discovery zones for indie brands and start-ups.
Pack and salon
Packaging from Aptar Beauty, Egisa and Bormioli Luigi. Nazih Group for professional salon supply.
Tips from the floor
Leave the car.
Take the Red Line.
Take the metro
World Trade Centre station ↗, Red Line, right at the halls. The roads around the centre jam in show week.
Register before you fly
Visitor pass USD 75. Onsite registration exists, the queue does not help your first morning. Registration ↗
Bring your own data
Free Wi-Fi covers the public areas, not the halls. A local eSIM or roaming keeps your app and badge working.
Eat off-peak
Book dinner nearby for 18:00 and let the traffic clear. Our picks are on the map below.
Good to know
Medical point between Halls 4 and 5. Pharmacy in Concourses 1 and 2. Lost and found: +971 4 306 4600.
Getting in, parking, eating
Parking, the short version
| Halls 1 to 4, Arena | Rashid Tower |
| Halls 5 to 8 | Exhibitions Street or Exhibition Plaza |
| Za’abeel halls | Za’abeel Plaza or Al Mustaqbal Street |
| Free | Open lot opposite the Convention Tower |
In show week the car parks fill and the roads jam. The metro is faster. Official DWTC parking map ↗
New in Dubai, show week
- AndalimanThe Link, One&Only One Za’abeelIndonesian, now on level 24 with city views. The closest new table to the Za’abeel halls. Map ↗
- NiniveJumeirah Emirates Towers · back 1 OctBack for the season from 1 October. One stop on the Red Line. Map ↗
- Lion in the SunMandarin Oriental Downtown · back 25 Sep62nd floor, for the drink after day one. Map ↗
- WatchHouseDIFC · openDesign-led specialty coffee, for a morning meeting before the halls. Map ↗
- Ay-VyDIFC · due in OctoberA pink, velvet Pan-Asian social club. Opening date not fixed yet: check before you book.
Openings as reported by What’s On and The National, September 2026.
Get the press
to your stand.
Invite us to your stand
The Beauty Insider team is on the floor all three days. Coverage is never paid for.
Launching in Europe next? Our sister company Lingua Beauty translates packaging and product pages into 40+ languages, for beauty brands only.
- Send your news before the show. One paragraph and one good image. Not a brochure.
- Name a person and a time. Fifteen minutes with a founder or a director beats an open invitation.
- Say what is new. A launch, a first market, a number. That is what makes a story.
- Have your images ready. Product and stand photos we may use, with a credit line.
An independent guide by The Beauty Insider. Not affiliated with the organiser. Facts from the organiser’s published programme, releases and official site, checked 25 September 2026. Programmes change: always confirm in the official app.