Who is on which stage and when, where fragrance moved, and how to plan three days at Dubai World Trade Centre. For visitors and exhibitors.
Dimitris Giannetos, celebrity hair artist. A two-hour masterclass.
Aurélien Guichard, co-founder and creative director of Matière Première and senior perfumer at Takasago, headlines the programme.
The middle day. Walk the halls end to end.
Beautyworld Dubai Awards, 17 categories, at Le Méridien Dubai Hotel & Conference Centre ↗. Ticketed, black tie or national dress.
Patrick Ta, celebrity make-up artist and founder of Patrick Ta Beauty. An exclusive masterclass.
Second meetings. Go back to the stands you liked on day one.
Day not yet announced
Za’abeel Hall 7. More than 220 fragrance exhibitors, the largest fragrance footprint in the show’s history. Finished brands, ingredient suppliers and creative houses under one roof.
Al Majed for Oud, Saudi Arabia, founded 1956, 286 stores across the Gulf. Gissah, Kuwait, more than 180 stores worldwide. Lush debuts its fragrance range.
Growers and producers on the floor: Bulgarian rose, Italian citrus, Indian vetiver, Indonesian patchouli, Singapore sandalwood. The focus: traceability and the real cost of sourcing.
The clearest theme this year. NADOLOGY shows hand care with NAD+ and peptides, a first-time exhibitor.
Lakmé from India and SKIN1004 from Korea. Discovery zones for indie brands and start-ups.
Packaging from Aptar Beauty, Egisa and Bormioli Luigi. Nazih Group for professional salon supply.
Register online first. You get a QR code by email and print your badge on arrival. Official visitor page ↗
The show app holds your badge and lets you book meetings with exhibitors. It goes live shortly before the show.
Metro Red Line, World Trade Centre station ↗. By car: free open parking near the halls, plus paid multi-storey.
The show runs across many halls. Fix one meeting point with your team on day one and keep it.
Business cards, a power bank, flat shoes. Eight hours on the floor is a long day.
The Beauty Insider team is on the floor all three days. Coverage is never paid for.
An independent guide by The Beauty Insider. Not affiliated with the organiser. Facts from the organiser’s published releases and official site, checked 23 September 2026. Always confirm times in the official app.